Automation reshapes for-hire trucking—from tracking to rate negotiations - FleetOwner

Tracking, rate negotiation, and other routine work between carriers, brokers, and shippers is becoming more automated. Mastery Chief Commercial Officer Danielle Prigge says relationships remain central to logistics, but the way they're managed day to day has changed. She describes shippers who want to shop rates digitally, carriers using bots to submit rates, and AI agents that handle shipper interactions before passing them to a customer service rep.

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