Keurig Dr Pepper’s Transformation with MasterMind

Industry: Manufacturing

Fleet Size: 400 Vehicles

Implementation Timeline: 4 Months

Background

Keurig Dr Pepper (KDP) faced logistical headaches – limited visibility, inconsistent workflows, and too many manual processes. Managing freight, drivers, warehouse communication, and rates through Excel, phone calls, and emails only increased their workload, making it harder to operate efficiently and make informed decisions. KDP implemented MasterMind over the course of four months to unify their operations in one system, eliminating inefficiencies and giving their team the information to make faster, smarter decisions.

Key Benefits of MasterMind:

• Visibility into Freight: MasterMind gives real-time visibility into freight operations, allowing teams to track shipments, optimize routes, and provide accurate ETAs to facilities. With better insight, KDP can reduce delays, improve workforce planning, and keep operations running smoothly.
• MasterMind Mobile Application: MasterMind Drive helps make things easier for drivers by bringing route details to their devices – soon to include 2-way messaging directly to their fleet manager in MasterMind. Now dispatchers can focus on other business challenges, saving time on routine activities.
• Capacity Management: MasterMind eliminates guesswork in capacity planning by replacing manual processes with automation. Teams can efficiently assign capacity, reduce errors, and optimize asset utilization with up-to-date data.
• Insight into P&L: With MasterMind, Keurig Dr Pepper can now see freight costs and profits in real-time, helping the team make smarter, data-driven decisions and finding ways to save money.
• Consistent Workflows Across Sites: MasterMind standardized workflows across all regions with a tailored training approach. This improved collaboration, increased productivity, and helped new users gain confidence in the system.
• Relays / Split Routes: Managing relays and split routes was a challenge, requiring multiple systems and manual coordination that took hours every week. Now, with MasterMind, it’s all managed within the system through automation.
• Backhaul Management: MasterMind simplified backhaul management for third-party brokerage freight, enabling the fleet to optimize asset utilization and improve overall efficiency.

Effective Change Management and Training

The real success of this project came from focusing on change management and training. Switching to a new system isn’t just about the tech – it’s about getting everyone on board and ensuring they feel confident and equipped to use it effectively.

• Stakeholder Engagement: Early buy-in from leadership and key users helped align teams around the transition. By developing internal champions, KDP empowered teams to embrace change, drive adoption, and ensure a smooth rollout.
• Cross-Functional Collaboration: Teams from all over the company worked together to tailor MasterMind to fit their specific needs, making sure the system worked smoothly with their existing workflows.
• Phased Rollout: KDP started small, rolling out the system to a smaller group first, gathering feedback, and making tweaks before going full scale. This made for a smooth and well executed transition.
• Tailored Training: Training is customized based on who is using the system – dispatchers, regional managers, etc. Hands-on sessions provided practical experience, while ongoing support and refresher training reinforced learning.
• Feedback Loops: KDP established clear feedback loops, allowing users to report issues and suggest feature enhancements. This ensured the system evolved alongside business needs, with improvements prioritized based on real user input.

Conclusion

With MasterMind, KDP’s private fleet transformed the way they operate—gaining real-time visibility, increasing efficiency, and optimizing asset utilization. Now, Keurig Dr Pepper can seamlessly manage thousands of loads each week while maintaining full control over their operations. By prioritizing effective change management and training, they ensured a smooth transition and long-term adoption. Equipped with a scalable, data-driven system, KDP is set up for continued success and future growth.